Posts Tagged ‘michelle oboma obesity campaign’

The Lets Move Campaign

Sunday, February 21st, 2010

Michelle Obama appeared on Fox New’s “Huckabee” show to discuss, among other things, her Lets Move obesity campaign. One of her key targets: dessert. The First Lady wants to eliminate desserts entirely; in 7 years.


First lady Michelle Obama wants to bring quality staples to the “food deserts” of America, telling Fox News host Mike Huckabee that part of her “Let’s Move” campaign to reduce childhood obesity is to locate grocery stories that provide healthy food in underserved areas.

“There are places without access to grocery store. There were places we visited in Philadelphia they haven’t had a grocery store in a decade,” Michelle Obama said in an exclusive interview taped in Philadelphia for “Huckabee.”

“We have to eliminate food deserts. One of the goals of Let’s Move is eliminate food deserts in seven years. Ambitious goal, but I think we can do it if we work together.”

The first lady said 23.5 million Americans live in areas without easy access to foods like fruits and vegetables. She pointed to a $400 million healthy food financing initiative as a way not only to help kids eat healthy but develop “an economic engine” in poor communities.

“It’s really not about just what our kids eat but what their communities are like. You can’t live in a community that doesn’t have food in it. That’s the basic foundation,” she said.

Obama announced her new campaign against childhood obesity earlier this month. She said part of the reason that one-third of children today are obese is their lifestyle habits, including spending seven and a half hours per day perched in front of electronic entertainment.

She said she’s prohibited her kids from watching television on weekdays, and made other small changes in their lifestyle after their pediatrician warned that Sasha and Malia were on a bad trajectory because of their eating habits and other behaviors.

“I come here because I’m a mom. This is how I became aware of the issue in my own kids. Life changed for families in a way that I can see. You know, we’re busier. We’re less active. Our kids watch more TV.

Sometimes it’s hard to get outside. Drive-through fast food. It’s easier and cheaper. As a result, we’re seeing effects on our kids. And I saw it on mine. It was because of my pediatrician that just sort of waved a red flag,” she said.

Huckabee, a former Republican presidential candidate, told FoxNews.com that he and the first lady shared the same view of obesity. Formerly obese himself, during his 10 years as governor of Arkansas, Huckabee made it a goal to fight the increased weight problems of young people.

“Arkansas was the only state that reversed the trend of childhood obesity, the rate actually declined and we did a lot of things very aggressively to do that. It was a priority,” Huckabee said.

Obama said her approach is not a top-down government nanny state, but something that allows families to custom-fit solutions for themselves. That includes easier-to-read food labeling, self-designed diets informed by doctors and aggressive action by parents, coaches, communities and others.

“Most of our kids get the majority of the calories from the meals they eat in schools. We have an opportunity to work with the federal government and the school lunch providers to figure out how to make those meals healthier,” she said.

“People who make soft drinks, people who make food for school lunches, it’s community groups, it’s businesses who make decisions about where they’re going to locate grocery stores. It’s our media. It’s Disney, it’s Nick TV. It’s everyone that has an impact on the health and life of our children, our teachers. So it’s all of us,” Obama added.

“This is a solvable issue because it’s, you know, it’s community-based. I said this in my launch speech, this doesn’t require new technology, or, you know, new research. We have the solution in our hand. But it takes a coordinated effort.”

In a rare appearance on Fox News, Obama said she too doesn’t watch a lot of television news because “like when you work above the shop, you can’t just bring work home.”

“I want to formulate my opinions based on experiences that I have. I’ll read clips, you know, I
get headlines but I tend — I try to keep home kind of a news-free zone,” she said, adding when President Obama comes home, she doesn’t want to bombard him with questions.

“Let him have some dinner, play a little, play Sorry or some kind of game with the kids. And sort of bring it down.”

 

White House Launches “Let’s Move” Obesity Campaign

Thursday, February 11th, 2010

tobacco11

The first lady continued her efforts to combat childhood obesity by announcing the launch of the “Let’s Move” campaign. CNS news reports:


At a ceremony at the White House on Tuesday, First Lady Michelle Obama announced the launch of the ‘Let’s Move’ campaign to end childhood obesity in the United States, an epidemic she said is costly and a threat to national security.

“A recent study put the health care cost of obesity-related diseases at $147 billion a year,” Mrs. Obama said. “This epidemic also impacts the nation’s security, as obesity is now one of the most common disqualifiers for military service.”

The ceremony, attended by many officials of President Barack Obama’s cabinet, followed the signing earlier in the day of a presidential memorandum establishing a task force to study the problem and make recommendations after 90 days.

Obama announced a long list of goals she said she hopes the “Let’s Move” campaign will accomplish, including many that can be done “in a generation.”

“This isn’t like a disease where we’re still waiting for a cure to be discovered – we know the cure for this,” Obama said. “This isn’t like putting a man on the moon or inventing the Internet. It doesn’t take some stroke of genius or feat of technology.

“We have everything we need, right now, to help our kids lead healthy lives,” Obama said.

Some of the goals include ending what Obama referred to as “food deserts” with a $400 million a year “Healthy Food Financing Initiative,” which will bring grocery stores to low-income neighborhoods and “help places like convenience stores carry healthier food options.”

Obama called for overhauling many federal laws and guidelines, including adding $10 billion over the next decade to “update” the Childhood Nutrition Act, which feeds 31 million children at school and would add funding to feed more children.

The federal food pyramid would also get a makeover through the campaign, and there would be new efforts to get manufacturers to add “family friendly front-of-package labeling” that discloses a product’s nutritional value.

The First Lady said a broad coalition of groups interested in children’s health are coming together to form the Partnership for a Healthier America, which will use professional athletes, members of the media, and state and local dignitaries to promote the “Let’s Move” campaign and its goals around the country.

Obama used anecdotal details from her own life to explain the challenges faced by overworked parents and children who spend too much time watching TV or playing video games because their neighborhoods are unsafe for playing outside.

“So many parents desperately want to do the right thing, but they feel like the deck is stacked against them,” Obama said. “They know their kids’ health is their responsibility but they feel like it’s out of their control.”

The first family steps off Air Force One at the Cape Cod Coast Guard Air Station in Bourne, Mass., on Sunday, Aug. 23, 2009.(AP Photo/Alex Brandon)
“They are bombarded by contradictory information at every turn, and they don’t know who to believe,” she said.

Obama said before she lived in the White House she struggled to balance the demands of working and being a mother, and occasionally fed her two daughters fast food or “less healthy microwavable options.”

“And one day,” she said, “my pediatrician pulled me aside and told me, ‘You might want to think about doing things a little bit differently.’”

She said it was a wake-up call and that the nation should see childhood obesity as a wake-up call, including the fact that children are victims of the epidemic.

“Our kids did not do this to themselves,” Obama said. “Our kids don’t decide what’s served to them at school or whether there’s time for gym classes or recess. Our kids don’t choose to make food products with tons of sugar and sodium in super-sized portions, and then to have those products marketed to them everywhere they turn.”

“And no matter how much they beg for pizza, fries and candy, ultimately, they are not, and should not, be the ones calling the shots at dinnertime,” she said.

A new Web site has also been launched in conjunction with the campaign, www.letsmove.gov.